Specification for Newsprint Advertising Production (SNAP)
|What is SNAP?
This guide was originally published in October 1984 and has been subsequently updated on a regular basis. Since its inception, more than 25,000 copies have been distributed worldwide. The Specifications for Newsprint Advertising Production (SNAP) are designed to improve reproduction quality in newsprint production and provide guidelines for the exchange of information.
SNAP is intended for advertisers, advertising agencies, publishers, pre-press managers, material suppliers, and commercial and newspaper printers. The specifications pertain to proofing and coldset (sometimes referred to as "non-heatset") printing for all newsprint production on webs of paper, including offset lithography, direct lithography, letterpress, and flexography for a wide variety of products (e.g., newspapers, pre-printed advertising inserts, and other printed materials).
SNAP is not intended for magazine, catalog, packaging, or direct mail printing, nor is it intended for sheetfed, gravure, or heatset web offset processes. Other specifications have been developed to provide guidance for these processes.
Why Use SNAP?
Effective communication among those involved in the reproduction process ensures that the ideas of the designer and art director are printed in an accurate, efficient, and timely manner. SNAP provides guidance for the following professionals:
Download the latest edition of the SNAP Coldset Standards, August 2009 PDF version. This updated version contains two new Appendixes: Digital Photography and PDF/X Settings.
The custom SNAP ICC profile defines the standard SNAP color space for newspaper advertising. Use to profile photo and design files with accurate color for newspaper advertising.
|SNAP Certificate Program
In cooperation with the Newspaper Association of America, the Specifications for Newsprint Advertising Production Committee has created a certificate program to promote understanding and application of SNAP specifications, and to provide objective feedback to users of the specifications.
The purpose of this press test is to show that your printing process is compliant with the SNAP specification. The Guidelines are set up so that the printed copy will be measured with instrumentation. SNAP certified printing operations must have a good understanding of the process and how to control the printing conditions. Printers who score 85 points or above will be awarded the SNAP Certificate. You can use the calculation sheet to tally your results before you submit the test sheets.
SNAP Certificate Winners
The SNAP certificate will require cold web printers to run test forms. There are two forms required to be printed. Page 1, will require the printer to place a SNAP sports image and dot gain palette on a page with various other test elements. Page 2 will have the same photo as the standard SNAP test page along with a color gamut. Please see the directions.
PAGE 1 DIRECTIONS:
Page 1 is offered in PDF format.
There are two elements that should be adjusted and placed onto this page:
On Page 1 the following sections will be measured:
PAGE 2 DIRECTIONS:
Page 2 is supplied as a PDF document.
Directions to adjust and calibrate the SNAP Dot Gain Palette. (dotgain-procedure.pdf)
On Page 2, the following sections will be measured:
The test pages should be run with nothing on the reverse side of the sheet. For a copy of the SNAP Certificate measurement and grading guidelines, please download (certification.pdf)
Please submit 20 consecutive copies of the printed test for evaluation, along with the following information:
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