![image: [US Ink Logotype]](media/logo.gif){kind=logo}
|
 |
 |
 |
| What is SNAP?
This guide was originally published in October 1984 and has been subsequently updated on a regular basis. Since its inception, more than 25,000 copies have been distributed worldwide. The Specifications for Newsprint Advertising Production (SNAP) are designed to improve reproduction quality in newsprint production and provide guidelines for the exchange of information. SNAP is intended for advertisers, advertising agencies, publishers, pre-press managers, material suppliers, and commercial and newspaper printers. The specifications pertain to proofing and coldset (sometimes referred to as "non-heatset") printing for all newsprint production on webs of paper, including offset lithography, direct lithography, letterpress, and flexography for a wide variety of products (e.g., newspapers, pre-printed advertising inserts, and other printed materials). SNAP is not intended for magazine, catalog, packaging, or direct mail printing, nor is it intended for sheetfed, gravure, or heatset web offset processes. Other specifications have been developed to provide guidance for these processes. Why Use SNAP? Effective communication among those involved in the reproduction process ensures that the ideas of the designer and art director are printed in an accurate, efficient, and timely manner. SNAP provides guidance for the following professionals:
Download the latest edition of the SNAP Coldset Standards, November 2007 PDF version. This updated version contains two new Appendixes: Digital Photography and PDF/X Settings. The custom SNAP ICC profile defines the standard SNAP color space for newspaper advertising. Use to profile photo and design files with accurate color for newspaper advertising. SNAP Products: |