CARLSTADT, NJ -- US Ink, the nation's largest and only 100% news ink company, has introduced RealColor a wide-ranging bank of proven solutions that help newspapers maximize the print quality, consistency and productivity of their color printing operations. Using RealColor solutions, newspapers can map out specific pathways to realize the full potential of their major color printing investments.

With advertisers and readers demanding more and better color in newspapers, US Ink's RealColor solutions provide a strong on-site support system that help fine-tune press and prepress operations to achieve optimum color results every day.

John C. Corcoran, National Sales Manager of US Ink, notes, "RealColor is far more than our outstanding color inks. It lets newspapers and commercial printers tap into our bank of real solutions that respond specifically to their need to attain a higher standard of color performance while keeping productivity at peak levels. Color is a key element of their growth, and RealColor is a resource they can rely on to help them benefit fully from the potential that color holds."

US Ink's RealColor solutions include intensive press audits and analyses of every aspect of a company's color operations. These are followed by sound, realistic benchmark recommendations for consistent optimization of color results on their presses.

Mr. Corcoran adds, "RealColor is a genuine partnership that provides outstanding engineering support, plus customized training of key operating personnel and an extensive product choice that includes our high-strength Spectra Color™ inks."

A dynamic element of RealColor is the company's award-winning website which provides around-the-clock access to US Ink's technical data, and the company's advanced interactive Press Doctor™ program that helps newspapers solve pressroom problems on- or off-line.

US Ink also provides a fast-response team of printing ink professionals strategically located across the country at the company's regional manufacturing sites.

More information about the RealColor bank of solutions is available by contacting Todd Wheeler, Marketing Services Manager of US Ink, at 800-423-8838, or by calling the nearest US Ink regional office.

US Ink's website at http://www.usink.com also provides information about RealColor, as well as the company's products, services and extensive customer quality and productivity support programs.

As the industry's only 100% news ink company, US Ink is dedicated entirely to serving the newspaper and commercial coldset printing markets. The company's national operations are structured into five regions with 15 manufacturing facilities. With ongoing advanced research and development, US Ink, a division of Sun Chemical Corporation, leads in the introduction of quality, innovative, high-performance products and services for the newspaper and commercial printing industries.

Contacts:
Todd Wheeler
US INK
(201)935-8666
wheelert@sunchem.com

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RealColor is a servicemark of Sun Chemical Corporation.