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US INK INTRODUCES PRESS DOCTOR® 2000


Comprehensive Trouble-Shooting Guide for Coldset Printing
Answers Questions, Eliminates Problems


CARLSTADT, NJ, May 11, 2000 - US Ink, the industry leader in the development and production of ink servicing the newspaper and commercial coldset printing industries, has announced the release of Press Doctor 2000.

Described by Dennis Cheesman, US Ink's Director of Customer Service, as a "coldset printer's bible", Press Doctor 2000 addresses virtually every aspect of the printing process, from the history of printing itself to newspaper advertising and photography. The fundamentals and essentials of every printing process currently in use including Lithography, Letterpress, Di-Litho and Flexography are profiled and given in-depth coverage. The investigation of any point of interest is made easy because related topics are "hyperlinked" so that the reader can work through the various facets of a particular issue sequentially. Color and color management are given special attention because of its growing importance to both printers and their clients as well as its inherent potential for increased profit margins.

According to Mr. Cheesman, Press Doctor 2000 was originally conceived to be a work in progress. "As technology and products evolve, so do the potential problems and opportunities confronting the coldset printing industry. We make every effort to focus on those issues critical to contemporary operations. This year, for example, we have devoted more coverage to the linkage between prepress and press."

"Very few people have the time to be totally conversant with every facet of today's very sophisticated operations," he continued. "As a result, Press Doctor 2000 was designed to be a comprehensive guide to address every conceivable issue that a printer might encounter. It has always been our intent to educate the print community and help identify and resolve problems before they start."

Press Doctor 2000 embodies the collective wisdom and experience not only of the professionals at US Ink but also their clients and industry colleagues. Their collective perspectives make Press Doctor 2000 an invaluable resource.

"Everyone has his own particular perspective on a problem and its resolution and thus can make an important contribution to the industry as a whole," stated Mr. Cheesman. "We've taken the best of our research and technology, combined it with the best practices of our customer base, and created a resource that can make any operation run more smoothly and work more efficiently."

An integral part of US Ink's RealColorSM Customer Support Program, Press Doctor 2000 is both free and easy to obtain. The Press Doctor CD may be ordered directly by calling Dennis Cheesman at 1-800-423-8838. Alternatively, it is available for download from US Ink's website at http://www.usink.com as an Adobe® PDF file to be viewed through the Adobe Acrobat® Reader. The Adobe Reader, for users of PCs, MAC and UNIX, is available, free from the Adobe website at http://www.adobe.com/prodindex/readstep.html

US Ink is dedicated entirely to serving the newspaper and commercial coldset printing markets. The Company's national operations are structured into five regions with 15 manufacturing facilities. With on-going advanced research and development, US Ink, a division of Sun Chemical Corporation, leads in the introduction of quality, innovative high-performance products and services for the newspaper and commercial printing industries.

For more information about US Ink, visit their website at www.usink.com For more information about Sun Chemical, visit the company's website at www.sunchemical.com

Contacts:
Todd Wheeler
US INK
(201)935-8666
wheelert@sunchem.com

Press Doctor and RealColor are trademarks of Sun Chemical Corporation.
Adobe and Adobe Acrobat are trademarks of Adobe Systems Incorporated.

Questions, comments and suggestions we look forward to hearing from you! Contact our corporate headquarters via E-Mail or call 1-800-423-8838

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